In this ever-changing digital marketing realm, the growing popularity of mobile apps has made it indispensable for e-commerce brands to keep up with the industry trends. Developing an eCommerce brand is the ultimate need for online stores to reach a wider audience and generate leads. According to recent statistics, 79% of smartphone users place online orders from mobile devices. It is interesting to know that 35% of US consumers use mobile apps to purchase things.
Building an eCommerce app allows online stores to make a strong connection between their brand and customers. Today, shoppers want to shop online and prefer to use apps that their favorite brands offer. An intuitive and easy-to-use mobile app has the potential to convert more visitors than websites. According to a survey, the conversion rate from mobile ecommerce apps is 3X higher than mobile sites.
It clearly suggests that mobile apps are an excellent sales tool that can help your online store to generate more leads. But the question is, how to improve your eCommerce app and generate more leads and sales. Appslure is also an Ecommerce app Development Company in India.
Here are some proven tactics to promote your mobile app and make the most out of it. Check them out.
- Design a Landing Page
When it comes to promoting your mobile, building a landing page is a great strategy for eCommerce brands that helps you achieve the desired goal. Your landing page includes the main features of your mobile app, the app’s detailed description, and value propositions. The ultimate goal of creating a landing page is to encourage the users to download your app.
When you define the functionality of your app and explain to users how to place an order, it will definitely convince them to give your app a try. You can also incorporate an explanatory video into the landing page design to build a better understanding of your mobile app.
If you haven’t created an app landing page, now is the time to take action and promote your mobile app and drive more downloads.
- Email Marketing
Did you know email is a highly effective lead generation channel for more than 89% of marketers? Email marketing is one of the best ways to market your eCommerce business and mobile app and generate more downloads. If done right, email campaigns that include special offers, discounts, and promo codes can play a key role in improving your business, boosting conversion, and driving more sales.
With the help of email marketing, your eCommerce brand can build a meaningful relationship with your customers. By regularly sending special discounts and sales coupons, you can encourage customers to buy products from your online store.
If you have just launched your mobile app, you can announce your app in the email and incentivize your customers by using a mobile app for placing an order.
- Harness the Power of Referral Marketing
Referral marketing, also known as word-of-mouth marketing, is a great mobile app marketing strategy for eCommerce brands. Approximately 50% of purchase decisions are driven by word-of-mouth promotion. Acquiring new users for your eCommerce mobile app will become easier if you use referral marketing. You can use this technique for mobile app marketing by encouraging your existing customers to send an invite to their friends to install the app. With the help of referral marketing, your mobile app can get a wider reach due to app recommendations.
Source: Rover
Furthermore, the quality of leads you get from referral marketing is better than those that come from other medium or paid marketing. According to some studies, 28% of millennials don’t use a product if it is not recommended by their friends. Marketers can come up with some interesting ideas to reward the referrers. Today, many brands such as Dropbox, Evernote, Airbnb, PayPal, Uber – to name a few are harnessing the power of referral marketing.
From attracting new customers to increasing brand awareness, maximizing user engagement, there are a lot of benefits of integrating referral marketing into your mobile app marketing plan.
- Social Media Marketing
It’s no surprise that social media marketing can do wonders for your eCommerce mobile app. Your social media pages act as the brand voice of your mobile app. You can post interesting things about your e-commerce app on social media pages to remind users of the app. You can promote your mobile app on social media platforms by following some effective strategies, including:
- Run Facebook ads
- Sponsored Twitter posts
- Use a referral program
- Collaborate with bloggers and influencers
- Hold contests on Instagram and Facebook
- Focus on Onboarding Screens
Believe it or not, the first few screens of a new app are crucial. They can either make or break the first impression. Onboarding allows users to have a quick review of the main functionality of the app to give them a clear idea of the product, how to use it and what are its benefits.
Mobile app development teams put their best efforts into creating an awesome app that persuades visitors to use it on a regular basis. Design the first few screens of your mobile app in a way that helps users understand what your app is all about.
When it comes to designing onboarding screens, mobile app designers are advised to focus on the most features of the app. Clearly state what the app can do. Often people don’t want to see lengthy and boring tutorials, try to make it concise so that users can absorb a lot of information in a very short time. Adding a skip button is highly recommended to make it easier for users to skip the onboarding.
To Sum, All Things Up
Developing and promoting an e-commerce app for online stores has become an essential component of their business marketing plan. It is important to make sure the app works properly and offers an out-of-the-box experience so that you can easily promote your app and convince a wider audience to give your eCommerce mobile app a try.
