The mobile app industry is continually evolving and revolutionizing by leveraging the latest development trends in their mobile apps. Mobile app trends have significantly transformed how businesses carry out their everyday tasks, making them work smartly and efficiently. Businesses are implementing the latest trends in their mobile apps to compete with the ever-evolving marketplace. It also helps in retaining customers and creating exceptional marketing strategies that can result in increased sales and ROI of the business. Mobile apps have now become a necessity for every business as the number of smartphones users is drastically increasing. According to Statista, the worldwide rate of mobile users surpassed 7.1 billion in 2021 and is predicted to reach 7.49 billion by 2025.
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Top-leading companies like Amazon, Google, Apple, and Microsoft have contributed to building innovative trends based on artificial intelligence. Siri, Cortana, and Alexa are some examples of the technological trends that offers advanced features such as voice-based searches, chatbots, virtual assistant, optimized search engine results, recommendations, and much more.
This blog highlights the top seven mobile app development trends that have rapidly emerged in the mobile app industry.
7 Mobile App Development Trends That Are Evolving the Industry
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Artificial intelligence
Artificial intelligence is one of the best mobile app development trends that automates mobile app functions. One of the main reasons why businesses integrate AI into their mobile apps is its ability to quickly adapt to the changing environment. AI-powered mobile apps comprise tremendous features such as face recognition, voice translations, search-engine output, smart cameras, and much more. AI can analyze and predict the user’s behavior to offer them a seamless mobile experience. Netflix is one of the top-leading examples of AI that suggest and recommend content such as movies, shows, dramas, episodes, etc. based on the user’s behavior. The natural language processing (NLP) algorithm of AI is used in the Netflix mobile app. Another example is of Amazon recommendation engine which increases the conversion rate and revenue generation as compared to traditional searches. AI is a vast field and its global market is forecasted to reach 126 billion U.S. dollars by 2025.
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Beacon Technology
A small wireless transmitter known as Beacon was first launched in 2013 by Apple. It’s now becoming a trending technology in mobile app development. It sends signals to the other nearby connected devices using low-energy Bluetooth technology. It’s used for location-based searching making interaction easier and more precise. Beacon technology needed to be installed in the retail store, customers who have downloaded the retail mobile app on their devices can get access to the beacon by simply enabling Bluetooth. When the Bluetooth is connected it then sends signals to the phone and the app gets opened. The app will send push notifications regarding the special offers and discounts on products in that store. Furthermore, customers can identify the vicinity of a hotel, book rooms, shop for clothes, etc. with the help of a beacon mobile app. The apps integrated with beacon technology have lots of potential and are anticipated to make a huge contribution to the mobile industry in the coming years.
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M-commerce apps
With the increased demand for eCommerce mobile apps, businesses of every size have turned their focus toward developing M-commerce apps. M-commerce apps are ideal for every e-commerce business for the increased growth of their business. Around 72% of the sale was generated from m-commerce apps in 2021 as per the Mobile eCommerce Statista report. Through M-commerce apps, users can have access to millions of products by simply signing up with their thumb impressions or facial recognition. Users can get many benefits from m-commerce apps, including a faster purchasing process, easy payment options, price comparison, safety & security, low-cost shopping, faster checkout section, and so on. Mobile wallets and mobile payments, such as Google Pay, Apple Pay, and Samsung Pay, are becoming increasingly popular as it allow simple and safe transactions.
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Augmented reality & virtual reality
Augmented reality and virtual reality have bought a drastic impact on the mobile app industry because it offers an immersive experience. AR and VR are also extensively been used in the gaming industry. Pokémon Go gaming app is based on AR features that are currently revolving as one of the most popular gaming apps. Airbnb has utilized AR in their mobile app that allows customers to take a virtual resort tour of the resort before they decide to make a reservation. The 3D view on mobile enables customers to book the room of their choice. Moreover, L’Oreal Paris virtual makeup try-on is another great example of AR through which users can try on various makeup of their choice and purchase the one that suits their skin tone and color. The demand for AR-based mobile apps is increasing and will continue to grow in the future of mobile app development.
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Internet of things (IoT)
Internet of Things enables sharing and collecting data over the internet with the help of an embedded sensor. This technology is now been used to create a mobile app that helps people control their home appliances and devices smartly. No matter where we are, with the help of an IoT mobile app, we can lock and unlock the door, adjust the thermostat in a house, turn on and off the switches, etc. Smart mobile apps such as Samsung Smart Things, SmartHQ, Google Nest, Nuki Smart Lock, Philips hues, etc. are ideal examples of IoT.
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On-demand apps
On-demand apps are gaining much popularity as it makes services available to the customer within minutes. According to a source, 22.4 Million users annually spend around $57.6 billion on on-demand services. On-demand apps provide users with personalized or customized solutions. Apps that are available on-demand look to have limitless possibilities. Food delivery apps, grocery delivery apps, pharmaceutical delivery apps, health apps, etc. fall under the category of on-demand apps. There are various advantages of on-demand apps such as easy ordering, real-time delivery tracking, one-click cancelation, various payment options, and much more. Uber, Zomato, Postmates, GlamSqaure, and Rover are top-trending on-demand apps.
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Wearable technology
Wearable technologies have quickly been adopted by people into their daily lives to keep track of their health, get weather updates, receive message updates, etc. Wearable apps are designed with the latest technology trends such as voice and virtual assistance, biometrics integration, customization, and AI-powered algorithms to predict user behavior. Users can share, receive, and exchange in real-time through wearable mobile apps. Smartwatches, fitness bracelets, fitness apparel, smart shoes, and smart glasses are examples of wearable technology. These wearable devices may be tracked and accessed using a smartphone app. Mind-reading glasses, virtual keyboards with smart lenses, and contact lenses with virtual assistants are among the forthcoming wearable gadget trends.
Final words
The upcoming mobile development trends will enhance mobile apps making them smart, quick, and efficient. Creating mobile apps with state-of-art trends can help business improve their overall operations. It can also help them expand their customer base because users always prefer an up-to-date mobile app with new and trending features. The above-described trends are currently evolving in the mobile industry which will help you to take your business to the next level.
