Whether you have a new company or want to build an audience on your blog, harnessing the power of social media is pure gold. With social media, the world is at your fingertips.
People from all areas of the world interact on various social media platforms every single day. So, if you want to increase social media shares, engaging is how to do it.
Generating interest in your company and content is possible because of social media. Here, we list some of the tips to increase your social media shares!
1. Share Other People’s Content
Your followers and influencers love it when their content gets shared. So naturally, when they see you’ve shared their content, that’s good. They’re more likely to share something of yours in return!
So, while you’re on Twitter, retweet a blog post from a blogger you admire. They may look at your recent tweets and retweet one of your links. You never know, so it’s always worth it to take a few extra minutes to retweet others’ tweets.
On Instagram, you can share someone’s latest image in your stories. Tag them, so they know they’ve been featured. Not only will they feel appreciated, but they’ll be more likely to promote something of yours in return.
Using this technique is an excellent way to increase social media shares.
2. Ask Friends to Promote You
If you have friends in your industry who have a more significant following, why not ask them to help you out! Someone who has already established themselves on the web has a listening audience. Assuming they support you and your services, mentioning you in some way shouldn’t be a big deal.
A few ways they can highlight you and your services is by:
- Sharing a link to your site or latest blog post
- Mentioning your services in a story
- Having a picture of your product and tagging you
- Having a live story on Instagram with you as a guest star
You may not have friends who can market your services, and that’s okay. However, consider hiring a marketing agency if you have a marketing budget. A content marketing agency can get your business where it needs to go. With their efforts, your business will be more likely to succeed!
3. Comment on People’s Posts
Whether you’re on Instagram or Facebook, commenting is always a good thing. When people see you’ve commented, they may venture to your profile.
From there, if they see something they like, they may comment back. If they choose to take things one step further, they may even share your content.
As you can see, the more you comment, the more likely it is that people will take notice of you.
But, even though commenting generates interest, be authentic in your engagement. Comment because you genuinely care about the content, not solely to get attention. Social media is fantastic for generating interest, but only when done in the right way.
4. Produce High-Quality Content
It’s more challenging to get your content shared if it’s not high-quality. On the other hand, content that’s well written is more likely to garner attention.
So, whether you’re tweeting out a video or blog post, it shouldn’t be something you just slapped together. It’s better to have a few well-written blog posts than several poorly written ones.
Remember that the content you produce should reflect well on your brand. If it doesn’t, then something needs to change.
With high-quality content, people on social media are more likely to share it.
Bottom line: Don’t post mediocre writing and videos that don’t make sense. Publishing content for the sake of having it isn’t going to work in your favor.
5. Create a Newsletter
Giving readers and potential customers a chance to sign up for a newsletter is a sure way to get more shares. In addition, producing a regular newsletter gives you an avenue to share your work. Whether a new product or blog post, a newsletter can keep your subscribers up to date.
Now, if you proceed with a newsletter, it’s vital to be consistent. Once you decide how frequently to publish a newsletter, stick with it. Subscribers are more likely to lose interest if you send out a newsletter and then wait a month for a new one.
6. Start a Podcast
Is there a topic you’re passionate about that you’d like to discuss? Then consider starting a podcast!
If your focus is on providing bill management software, you could start a podcast focused on finances. Teaching others how to manage their finances can become a hot topic in 2022 and beyond.
Even if you’re not an experienced podcaster doesn’t mean you can’t become great. If it’s helpful, first, be a guest on another person’s podcast to see if it’s something you’d like to do.
Whatever you decide, doing a podcast can lead to wonderful things. You can build a name for yourself, which may result in more people being interested in your services.
7. Be a Creative Thinker
What are some ways you can gain more interest without using traditional methods? Perhaps you could run a contest on Instagram. Or, you could invite guest writers to write on your blog.
Another idea is to interview a person who’s well known in your industry. Taking notice of them may mean you get attention in return.
Don’t solely focus on the most obvious ways to get more shares. But instead, make a point to think of creative ways to create a buzz. In the long run, it can significantly positively impact your business.
Conclusion
In closing, social media engagement is vital to your success. There’s no doubt that taking action is a sure way to get your content shared. And it’s also an excellent way to get more buzz around your services and brand.
Don’t expect instant results, though. Sometimes it takes time to build a following and generate some interest. The more you engage, though, the more likely your services and content will get shared!
