SEO is the most effective way to bring organic traffic. A successful SEO campaign enables you to have free website traffic. In the paid campaign, you need to pay for every click. On the contrary, a high level of organic traffic will not increase your cost of SEO. However, you need continuous patience and energy to ensure a positive result from the SEO campaign.
When you have no in-house team, you can work with Appslure. Appslure as an SEO company can serve you best with its comprehensive solutions. Check out the ways in which eCommerce SEO professionals can help you in increasing the traffic level.
Focus on voice search SEO–
Modern consumers like to use their personal assistants for the voice search process. In recent years, almost 50% of searchers are from voice search. Thus, when your site is not optimized for voice searches, there is a chance of losing customers. Hire the best professionals for voice search SEO. Approaching a PPC company for this task can be one of the best decisions for your business.
Create SEO-friendly meta descriptions–
You can find these descriptions below your webpage’s title. Google cannot interpret what you have written for these meta descriptions. However, the short description will be helpful to your customers. While the URL and titles are important, meta descriptions play a role in increasing the number of clicks.
In the eCommerce world, some products need seasonal replacement. Thus, you can try to write highly attractive meta descriptions for every product page.
Write unique product descriptions–
With the release of Panda algorithms, Google announced that websites should promote high-quality, relevant content. The duplicate content obtained from other web pages will result in penalization.
The first step for your eCommerce SEO is to detect product pages, which have duplicate content. Then, you can replace it with fresh ones. The new descriptions for every product page will give positive results.
To sell products through Amazon and other marketplaces, you can publish manufacturers’ descriptions.
Deal with canonical URLs–
Some eCommerce websites have long and messy URLs. It is most noticeable in the big eCommerce platforms. The presence of different parameters from navigation systems and search systems adds several unique URLs.
Some e-retailers have more than 500 URL variations for a product. To solve the problems of duplicate URLs, you can rely on canonical URLs. These URLs will enable users to visit your site in the most desirable way. By using canonical tags, you can increase your website’s visibility.
Add reviews and let the bot interpret them–
One of the major ways of attracting customers and increasing visibility is the informative, unique product pages. You may have several product pages. However, you must create fresh content from each of them. The easiest way to ensure the steady flow of the content is by adding product reviews and recommendations. Let your customers leave comments about your products. Their reviews will work like salespeople and persuade others to make deals.
Content-rich reviews will update your pages regularly. You will have a chance of getting rewards from Google due to the user-generated content on your site.
Add a blog to your e-store–
By developing blog posts, you can keep your digital store active. Although it is important to add unique product descriptions and fresh web content with keywords, you must not overlook blogging.
Another reason for doing it is that websites with blogs have more indexed pages. The best trick for you is to insert short snippets under your blog’s title. They will help you in increasing your rankings.
Check your e-store’s loading speed-
According to the latest Google algorithms, speed is one of the major ranking factors. Due to variations in speed, you can find a difference in the mobile search results. Focus more on your eCommerce website’s speed. It will affect your user experience. Slow website speed can result in a higher bounce rate and low organic ranking.
Market researchers have found that more than 50% of visitors leave the page when the loading time is more than 3 seconds. You may use digital tools to test the speed and take effective steps.
Use pagination elements for your category pages–
Your category pages have several products, and in some cases, eCommerce sites force visitors to load all of them at a time. The best way of solving it is by breaking up multiple categories into digestible pages. A single page should not have more than 25 to 50 items.
But, it may have a negative effect on eCommerce SEO. Thus, you have to add SEO pagination elements. Google will learn how your pages are relevant to each other. Rely on professional developers to deal with these elements.
Are you now ready to twist your eCommerce SEO campaign? You can hire the best SEO team to work for your e-store. As they know about the latest SEO trends, they will help you best.
