TikTok is the seventh most used social media app and popularity is still exploding in 2022. The platform has over 689 million active users, which is more than Facebook, Instagram, YouTube, and WhatsApp. The numbers are still growing, and there is no sign of slowing down. And it’s all because of the successful business model of TikTok. As a result, it attracted baby boomers worldwide to jump up the bandwagon and create a similar app like TikTok.
If you are ready to take advantage of this billion-dollar industry and create a TikTok clone app, then you have to come to the right place. Here in this post, we will have a closer look at the basic functions, advanced features, business models, and development stages.
What TikTok Is All About?
TikTok ( video sharing social media app) is a platform where users can create, edit, share, and view video content. Users can create short videos while lip-syncing, acting, dancing, or mimicking with background music to make it entertaining. TikTok is the perfect and most popular example of such video-sharing social media apps.
Reasons that Bought Success of Social Media Apps like TikTok:
- Creating a short video (15 seconds) is easy for everyone to create and grab users’ attention for a short period.
- Popularity among the young target audience (41% of users are aged 16–24) actively uses these social media platforms to showcase their talent.
- These are a great platform for brands and celebrities to engage with their fans and target audience.
- The ability to earn money via collaborating with brands, receiving gifts from fans, and winning online contests is one reason that makes these platforms a huge success.
Basic Features of Video Sharing App Like TikTok
A social video sharing app like TikTok has some basic features to engage users. The app allows users to follow, like, and share their videos with one another. Here are some of the basic features of a social media app like TikTok:
- Video-Sharing – This app feature allows users to upload and share their videos with other users.
- Video Editing – Users can add extra effects such as crop, flip, rotate, speed up, and others to their videos. Lip-sync or dance and add music in the background of your video from the app music library.
- Videos Filters And Animation Tools – Creators can make their video attractive and enrich their video content with video filter tools like beauty filters and other animation tools. AR filters such as glasses, hats, puppy ears, hair colors, and more can be added to make the video attractive.
- Social Media Sharing – App integration with other social media platforms allows users to share their content and enhance engagement with users.
- Like, Comment, and Share – Most social media platforms like Facebook, Instagram feature to share their views about anything posted on the platform. In TikTok, users can see all the liked videos on a separate tab.
- Push Notifications – With this feature, users will instantly get notified when they like, comment, share their content, and even follow them on the platform.
Add – On Features That You Can Have Within TikTok Clone
These are some of the basic features that a video-sharing app like TikTok must-have. To make your platform a bit unique, you can also add advanced features like these.
- Duets – Allows users to collaborate with one another and even challenge by appearing on a side-by-side screen.
- Reactions – With this feature, users can react to other users’ content rather than following the traditional way of interacting, such as Comment and like.
- Hashtags – # are effective ways of finding similar content and watching videos on a particular trend. #icebucketchallenge is the perfect example of the same.
- Live Streaming – This feature allows users to increase their engagement and connect with other creators. Add features with which they can accept virtual gifts and other tokens that can later be converted into real money.
- QR Codes – Users can add one app user or subscribe to a creator just by scanning the QR codes.
- Geolocation – The app users can broadcast live on a particular geolocation for targeting users.
- Analytics – Track the performance of a particular video, total views, account stats, and other details like a pro.
How Social Media Apps Like TikTok Make Money?
If you are planning to invest in and wonder how social media apps like TikTok generate money, this next section is a must-read for you. Here are some of the ways these social media video-sharing apps generate money.
TikTok For Business
The video-sharing platform launched TikTok for businesses to offer marketing and advertising solutions for brands in 2020. Brands can do paid promotions, in-feed videos, brand takeovers, hashtag challenges, branded effects, and other marketing strategies to reach their target audience and build brand presence.
Virtual Coins
Similar to other social media platforms, TikTok generates revenue by selling virtual coins. Users can buy these coins from a range price from 99 cents to $99.99. Users can then use these digital coins to purchase virtual gifts and give them to other users to appreciate their content. These virtual coins will stay with users forever and can be converted into real money.
How to Create an App like TikTok?
If you are looking to replicate the success of a short video sharing platform and invest in a TikTok clone app, then this section is a must-read for you. Here we will discuss five simple steps to create an app like TikTok.
1. Analyse Market and Research Target Audience
While creating an app like TikTok, it is vital to do a thorough market analysis and research the needs of your target audience. Take a good amount of time during this stage to smoothen your app development process.
2. Find a development team
An app development team is what you need to turn your idea into reality. They will also assist and even suggest some app features for your app, like TikTok.
3. Prepare the design of your application
Having a rough idea about the app’s design will assist the development team and give them an idea of what you are looking for.
4. Add unique and advanced features to your app
Analyze your competition and add features to your app that are more user-friendly, and set your short video app apart from others.
5. Marketing Activities
Launching an app like TikTok is not enough. You need to market it on different platforms for brand awareness and reach your target audience.
Wrapping Up
Ready to create your own social media? Just follow the above-mentioned steps, and you can create your app like TikTok without any worry. However, take your time while analyzing the target audience and app features to offer something new to the users. Thorough market analysis and understanding needs and preferences are the best ways to create a successful app like TikTok. Get in touch with a Mobile app development company in India with the right expertise to turn your dream into reality.
