Technology is ever evolving, whereas humans are always seeking innovation, looking to do things faster and with more creativity than ever. And while almost every industry and every sector in particular is being transformed by digital innovation, one of the most prominent is ‘web development’. That said; web developers and designers are always the first to discover and try out new technologies that thrust their careers further while improving the experience of countless users all over the world.
For many web development companies, keeping up with the pace of development can be troublesome. But we’ve saved you the trouble and outlined some of the most prominent trends to hold onto in 2023. Read on to find out more!
In a rush? No need to fret, as here’s a breakdown of all the website development trends for 2023, which we’ve explained in detail below:
Table Of Contents:
App Development Driven by No-Code & Low-Code
Artificial Intelligence (A.I) & Machine Learning (M.L) Gains Momentum
PWAs to Overthrow Native Mobile Apps
A Leap Forward with Cyber Security
Motion UI Design to Enhance Page Interaction
Process Customization Steps into the Future
The API-first Development Approach
1. App Development Driven by No-Code & Low-Code
As an added convenience, the no-code and low-code emerged whereas veteran developers can conveniently streamline and reduce their work flow and load thus, saving their valuable time for other projects/tasks. On the contrary, even novice developers are able to build powerful, feature-rich applications without writing complex, long code.
Still, none of the coding tools and ready-to-deploy developer’s solutions can replace visual programming and the basic drag-and-drop tools, especially for those who have no knowledge of or hands-on experience with coding.
Looking at the trends, Bubble and Airtable are both rising in popularity, which means likewise tools or something more radical is sure to take 2023 by storm.
The Next Step
Evaluate your existing product’s development lifecycle, especially for the IT team and their time-consuming manual tasks. To optimise their tasks and reduce the amount of time wasted, they incorporate low code tools. Non-technical team members should be provided with the no-code tools that enable them to finish tasks without burdening the entire IT department in particular.
2. Artificial Intelligence (A.I) & Machine Learning (M.L) Gains Momentum
Artificial intelligence seems to have pervaded all-things digital for quite some time, but more and more companies are investing in the technology given its remarkable potential. That said, it’s further supported by Machine Learning (M.L) and Natural Language Processing (NLP); both have emerged into real-time use cases rather than remaining as theoretical concepts.
Some of the most common examples of A.I. can be found in SaaS tools, search engine recommendations and website chatbots; all of these are widely used by top USA website development company.
The Next Step
Evaluate your existing business workflow and areas where you can deploy AI/ML technology. Many of the corporate procedures can easily be automated given the flexibility and pre-existing digital solutions. The incorporation of AI-driven analytics tools into digital marketing campaigns can help you explore newer grounds to expand your business as well as drive more customers.
3. IoT & Voice Search
Although IoT requires no defence or explanation when it comes to its potential, the tech has much more to offer, which we’re likely to see in 2023. Voice search and smart speakers are two areas in particular that’ll experience the best of IoT to come.
Market research has estimated that this year will see more or less 163-million smart speakers, whereas by 2023, approximately 8-billion digital voice assistants will be deployed across countless industries. For developers and digital marketers, much is about to improve and innovate, especially in the way they communicate with and across search engines.
We’ve already seen a significant improvement in search engine results based on schema mark-up; which is micro-data deployed on the website to boost search engine descriptions and rich snippets. Currently, structured data is the standard format for corporations when placing information on the website, while providing search engines a strategy to read data.
The Next Step
To optimise your website for voice search queries, follow these handy tips:
- Use bullet points and tables wherever possible and optimise the content from ground-up with a creative brief; not more than 50 words.
- Take a conversational tone in the blog content as well as product descriptions, which is surely a creative shift from the age-old tradition.
- Structure the keywords based on FAQs rather than single exact-match phrases.
- Use variation in terminologies and try to cover all possible, genuine questions keeping up the natural tone.
4. PWAs to Overthrow Native Mobile Apps
Expand your creative imagination with PWAs, offering numerous benefits, whereas we’re likely to see a much wider user-base in 2023. That said; brands are sure to jazz-up the entire user experience with PWAs as well as an increased number of mobile devices. PWAs boost website loading speed, work offline and redefine the in-app browser experience; all of which make things far easier for developers than releasing a solo native app for every other device. Perhaps the best PWA example is the mobile version of Pinterest’s official website.
The Next Step
When incorporating customized features in a website, generally in mobile app development, the procedure is far longer than in a traditional desktop version. PWA places before you a single path for both mobile and desktop website versions rather than developing two different.
5. SPAs for App Development
Single-Page Applications (SPAs) is yet another established process which is expected to transcend in 2023, ridding users from the inconvenience of slow page load and annoying sluggish browsing experience. Faster, reliable, and uninterrupted scrolling is a top preference which PWAs deliver, whereas the best examples of major companies benefiting at their fullest from SPAs are Google and Facebook. The JavaScript-based framework and increased user-base further drive SPA for app development. Some other examples can be of the Google product suite that we usually see in the official G-Drive folder.
The Next Step
Faster loading, offline functionality, and caching the pages are a few common reasons that make SPAs preferable, mostly amongst smaller organisations. Reduced development time and an overall improved user experience are other aspects that further heighten the need to go SPA in 2023.
6. A Leap Forward with Cyber Security
In October 2020, Germany’s second-largest software vendor became a target for a malware attack with a $20 million ransom amount. Research performed by Cloudflare revealed that 2020 has been the year with each quarter witnessing twice the number of DDoS attacks, resulting in hours of downtime, whereas for the companies, there’s a significant revenue loss for each second. To ensure a stronger defence mechanism, it’s very much likely that companies will increase their spending on cyber-security, thereby protecting valuable data and information.
The Next Step
- Enhance digital security and defence by conducting vulnerability assessments.
- Encrypt all essential data, deploy a company-wide VPN, and secure your remote access as much as possible.
- Assign roles, permissions, and multi-factor authentication across the user base, which limits access to particular areas of the digital platforms and websites.
7. Motion UI Design to Enhance Page Interaction
A website should be visibly appealing, aesthetically pleasing, and crawler-friendly while incorporating all the essential information that a user is searching for. This increases emphasis on user-friendliness, user-interface and motion UI; all of which are ready for explosive growth in 2023.
Make sure users don’t have to sift through different webpages to find what they’re looking for. Motion design further aids in creating a rich, intuitive interface that navigates users in a friendly manner by including visual cues.
Add elements of visual cues that guide visitors through the website and/or application. You can go along with simple, friendly animations, which significantly improve the user experience and keep them engaged at all times.
8. Advanced Cloud Computing
The “remote working” trend would never have been possible without cloud computing and, given the current COVID-19 pandemic, the trend gained momentum in 2022 and is likely to remain the same in the upcoming months. A report from Gartner revealed that public cloud services will grow by approximately $307-billion in 2023. The remote-first approach will take cloud computing further as more top tech companies have announced going entirely online, following the previous year’s growth of SaaS corporations.
Depending on the exclusive nature of your business operations, it’s possible that you’ll move to a private cloud or multi-cloud infrastructure. Digital transformation using cloud technology is likely to be part of the long-term corporate growth strategy.
9. Process Customization Steps into the Future
Almost every business has its own unique approach and set of procedures for doing things, but that simply doesn’t close the doors to more options and preferable software solutions, especially if they can conveniently solve user-specific problems.
This is where ‘process customisation’ steps in as a term which defines custom-built software solutions and suites, enabling organisations to take a personal approach to the workflow using software variations. There are a handful of tools you can use this year, or perhaps go for exclusive web development services from a full-service digital agency to help you sail smoothly across the vast digital landscape. Start by mapping the current organizational workflow to determine the best approach, exclusive for your organization. During the process, see if the existing digital tools are capable of offering what you desire or if there is a need for modification.
10. The API-first Development Approach
New applications and development technologies are always on the rise, whereas the need to connect them all has increased significantly. Many new web interfaces, IoT devices, and software tools come with APIs, enabling them to link with each other. first development places the user on the forefront with numerous other benefits, such as parallel team collaboration, reduced app development cost, increased market penetration speed and more. In fact, there are even API-first CMSs used increasingly in mobile devices that can now be used in smart vehicles, kiosks, and more.
Build custom apps taking the API-first design approach; include proper AI documentation to assist developers when going forward with the development phase.
The Journey from Here
When looking back in 2021, the year has been a roller-coaster ride for tech advancement, enabling businesses of all types and sizes to “go remote & virtual” while giving an all new meaning to team collaboration. We’ve got a year’s journey ahead, which is going to be as exciting as ever.
