Mobile app testing is done to evaluate an app’s performance in a simulated environment (or numerous) to forecast a user’s experience once the application is released to the public after completion of the mobile app development.
For testers, performance assessment often entails executing parallel tests of the system response on a variety of devices, verifying the app’s performance under peak traffic loads, and ensuring that it is reliable even when the internet connection is bad and supports device-specific transactions.
The overall mobile app testing process is divided into the following stages:
Connectivity-related testing: Because most mobile apps require internet access, a developer must verify that the application works even if there isn’t any internet connection. This entails anticipating a situation for users in flight mode or offline, as well as testing connections with varying bandwidth.
Understanding device-specific characteristics: Unlike PCs, mobile devices have a wide range of screen sizes, ranging from 5-inch smartphones to 13-inch tablets. Other technical specifications to consider are the camera, GPS, touchscreen functionality, and the range of supported gestures, among others. A tester should have a deeper awareness of those traits and how they affect the app’s user experience.
Location simulation: This step is required for apps that rely on GPS. When a user moves to a different place, a tester must guarantee that the product’s performance does not suffer significantly. Location simulators can help you do this.
Fragmentation testing: A development team must ensure that the app works with various versions of the operating system for which it was created. Make a list of the types of devices you want to support and execute tests on those systems only.
UX testing: Navigation clarity, intuitiveness of the interface, look and feel of the app layout, error messages and handling are all important User Experience considerations in order for the app to be accepted by the app store.
End-to-end integration testing: System integration testing aims to verify the solution’s performance against the key aspects of Mobile Device Management (MDM) solutions.
Mobile performance app testing: The performance quality of high-end and low-end gadgets differs. A developer must verify that the app operates consistently across devices with smaller capacities, as well as that it can handle heavy server traffic and is immune to bandwidth and latency variations. This step also includes load testing, which involves raising the amount of incoming traffic to ensure that the application’s response remains stable. In general, such tests are approached in one of two ways: modular or integrative.
Security testing: The data from most mobile apps are processed and stored on servers. To ensure that a user’s privacy is not threatened in the event that their phone is lost or stolen, testers must set up a secure authorization system, construct a mechanism for documenting all app occurrences, and maintain data confidentiality.
What is A/B Testing?
A/B testing (also known as split testing or bucket testing) is a method of comparing and analyzing two possibilities. It can be used to compare, test, and analyse almost anything. A/B testing is typically used for conversion rate optimization and is most commonly connected with websites and, more recently, mobile apps. A/B testing is used by online firms to enhance their landing pages and increase ROI.
How A/B Testing Works
Every test starts with the creation of a hypothesis. The tester begins pushing visitors to the sites after the test’s goal (e.g. installs) and alternatives are set. The control version and the other variations receive equal amounts of user traffic. Visitors should be completely ignorant that they are taking part in an experiment. If one variation outperforms the others by a substantial margin, it can be considered as winner and implemented.
To begin A/B testing, follow the steps outlined below:
Perform Research
Decide what your goal is. Whatever your test should lead to a larger goal, such as increased conversion rates. Ideally, A/B testing will assist you in resolving an issue with your app while also propelling your business goals forward.
Determine Your Variants
What exactly do you wish to compare? Determine a problem that you want to tackle. It could be a design, copy, or function element.
E.g. Which is more important to your users: free shipping or a $15 discount on their first order? Which screenshot orientation will result in more game app installs: portrait or landscape? Which app icon style stands out more: multicoloured or monochromatic? An A/B test can easily determine this.
Perform the Test
After you’ve developed your theory and determined the element to A/B test, you must design two variations of the landing page. (We’ll refer to them as A and B.) They should be identical, with the sole difference being the element to be tested (icon, screenshot, description, etc.)
Once you’ve completed the two pages, you must determine your target audience and direct them to these pages (directing 50 percent of visitors to page A and the other 50 percent to page B). The winner is determined by counting the number of installs generated by each version.
Make sure you have enough users to achieve meaningful results; making large modifications to your app based on the results of a small number of users is not a good idea. Once you have attracted enough visitors to your experiment, the results are regarded to have a high confidence level.
Analyze Data and Review Results
Now comes the exciting part: deciding the winner! There are other aspects to consider, such as time on page, interactions with various components of your app’s page (screenshots, descriptions, etc.), scroll depth, and more. However, your primary goal should be to see how many people click the ‘Install’ button.
Remember that if you discover little to no difference, you can simply adjust your variants and conduct another test.
Make Changes Based on Results
If you do have a clear winner, go ahead and begin making modifications based on the results. In the case of the app icon, you would now adjust the design to match the A/B test winner. If a higher price generates greater money, you should consider changing your pricing.
Prepare for Follow-Up Tests
A/B testing does not exist in a vacuum, and it is rarely a one-and-done process. Conversion optimization is a never-ending effort. Always conduct tests to see how you can improve your conversion rates and increase your bottom line. Android App Development Companies in India has developed this way to conduct A/B testing on Mobile app.
With the rise of automated testing, manual a/b testing may appear obsolete. However, A/B testing is an important tool after mobile app development because it allows developers to continuously improve user experience because certain aspects of an app, such as usability, accessibility, ease of use, and so on, cannot be judged by a machine, no matter how advance the algorithm. There is no substitute for human judgement, and A/B testing is still useful today.
