With the e-commerce trend growing quickly, businesses are facing a lot of competition. It can be a bit difficult to grab the attention of potential customers and generate higher revenue. This is where having an interactive and responsive e-commerce website can set you apart. Consumers are likely to browse through the platform and complete their user journeys as well if the online platform is well-designed and easily accessible on any device.
If you are wondering how you can achieve the desired results, here are some of the best practices that can help you create a winning e-commerce website design.
Keep UX First
Now, this is one of the first things that you need to keep in mind. What can help people differentiate your e-commerce website from similar ones in the industry? User experience or UX. So, when creating a website, incorporate features like immersive scrolling and hero images with clear CTAs that people can interact with on the home page.
This will improve user experience and help build customer loyalty in the long run too. It is important to think of all the features such as professional product photos, easy to navigate layout and brief checkout process that focus on UX.
Highlight Bestsellers on Home Page
While a lot of potential customers are just browsing through, many do not have anything specific in their minds. By featuring your bestselling products on the home page, you can help people discover your e-commerce store and increase conversions too. If a visitor likes what they see, they might purchase a product instantly or return back later.
So, add a section below the hero image that features the bestsellers or include a category that takes people directly to the products. This way, you can instantly show people what your e-store has to offer and hook them in before they bounce off.
Include Product Categories
This is a crucial aspect of good web design and you need to consider this very carefully. While a lot of e-commerce website already have product categories, it’s a good idea to make this clear. Visitors should be able to find specific products easily so you should divide them by categories. For instance, if you are selling sneakers, you can categorize them by style, collection, new arrival and features.
So, shoes that are specifically designed for athletes can have a separate category and new ones can have their own too. This also makes it easier for you to find out what your audience prefers and likes. The products that get more engagement and views can be promoted to potential customers as well.
You can include different items in your email marketing campaign and draw the attention of a wider audience. Once you know which products are popular with people, you can start segmenting your email list and pitch them to people who may have forgotten about your website or are waiting for new offers.
Add Real Reviews on Home Page
It is always a good idea to establish credibility and earn the trust of people from the beginning. This is where real reviews and testimonials on the e-commerce website can make a huge difference. Including them on the home page is one of the best practices that you can apply when creating a winning e-commerce website design. You can add a section towards the end of the page or find space in the middle as well.
Make sure that the reviews are from real customers and convince visitors to act. You can include the ones that talk about product features or prices so people can get a clear idea before making a purchase. Reviews or testimonials also work like recommendations and could make your e-commerce website appear trustworthy.
Include Links to Socials
In the end, you need to add links to your social media pages so people can check out more products and become familiar with your brand. It’s important to link your Instagram, Facebook, Twitter and LinkedIn if you have a presence there, to make it easier for people to reach out and find more information as well. Your social media pages are also an extension of your brand and feature elements like your logo design, brand colors and brand voice.
When visitors are directed to any platform, they can get an insight into your company values, purpose or mission. This also makes it easier for people to access your website on mobile and browse through easily. You can also consider developing an app for your e-commerce platform. It’s a good idea to look for a mobile app development company in Delhi for instance to get a user-friendly app that generates more downloads.
Final Thoughts
These are some of the best practices that you need to keep in mind when creating a winning e-commerce website design. Think of how you can make your online store different from other websites and keep visitors on the page for a longer time. In case you are confused about where to start, you can follow the key practices mentioned above and create an appealing e-commerce website that grabs the attention of potential customers from the first look.
