Introduction
After the entire app development process is complete and your program is essentially ready, as a Mobile App Development Company, you still have to overcome the ‘Promotion’ obstacle. As you are surely aware, it can be challenging to get highlighted in the App Store or Google Play because of the severe competition for these positions. There is no set formula for this, but there are many methods you may use to support your application. I’ll try to demonstrate some recommended practices that might improve your app’s chances of being highlighted in the Google Play or Apple App Store in the post that follows.
App Store
It might be difficult to submit anything effectively to the App Store. Indeed, becoming featured is more difficult.
Every month, about 40k new apps are added to the App Store (Google Play doesn’t reveal its figures, but it is reasonable to believe that their numbers are at least as good).
Consider using the following advice to offer yourself a chance of being highlighted in the Google Play or Apple App Store:
- Outstanding
Making sure the software you want the software Store to offer is of the highest caliber is the first and most important step. It ought to be easy to use, clear, and uncomplicated. Why would the engineers of the App Store decide to advertise a defective product? Try fixing any potential flaws in your software before considering being featured. Do not forget to adhere to Apple’s design standards.
- Go Native
As I stated in one of my earlier posts, “Native vs. Hybrid app development,” creating a native app is ultimately the best course of action. Apple wants custom software made just for them, not for other platforms. Focus on the iOS platform and create a custom app if you want to compete to get included in the App Store.
- Support Apple Devices
Make the app accessible on all Apple devices (including the iPhone, iPad, Apple Watch, etc.). Not only will it increase the size of your potential market, it will also demonstrate to Apple your dedication to producing top-notch iOS applications.
More exists. One of the most creative businesses in the world is known as Apple. Don’t pass up this chance; they are always working on new features. Try to make it work for your app whenever this occurs (3D touch or the Apple Pencil may be ideal examples—Apple wants to highlight its new features).
- Tap into Global Marketplaces
Localizing your software might not seem like a particularly appealing choice at first, but by making it available in more countries, you will likely have easier access to a large audience. It’s true that some markets are more alluring than others, but I still believe it’s worthwhile.
- Keep it Updated
Use the fact that Apple has a special fondness for constantly updated apps to your advantage. Apple developers and your consumers would both enjoy it if you consistently offer new features or minor updates to your program. Isn’t it New Year’s Eve? For this occasion, provide a special update!
- Effective App Description
With a weak app description, even a genuinely high-quality application is unlikely to be displayed in the App Store. One of the most crucial steps in the promotion process is this. Spend some time crafting a captivating and comprehensive description that will hold users’ attention, and don’t forget to include top-notch screenshots. All of these actions are necessary if you want to get featured in the App Store.
- Make a Pitch
As you might expect, Apple receives a ton of emails attempting to promote and spotlight mobile apps. But don’t undervalue this strategy. Sometimes writing a brief and concise message will suffice; there is no risk and a tiny but present opportunity of profit.
- Buzz
Promote your mobile application both before and after it launches. If your program is of great quality, more downloads and favorable ratings will boost your chances of being listed in the App Store.
- Comply with the App Store Marketing Standards
Regarding the technological specifications, design, and other aspects of the app, Apple provides some marketing advice. Follow them attentively if you’re considering meeting them if you want to be included in the App Store.
Examples of mobile applications featured in the App Store:
Color Switch
Rolling Sky
Kik
Twist
These are some of the most crucial actions to do if you want to get listed in the App Store. What next, then?
Google Play
Let’s now concentrate on Google Play, but keep in mind that the majority of the advice is transferable to both stores and that the general strategy is pretty similar.
- Make your Mobile App Compatible with Android
If you want your app to be listed on Google Play, you should develop it specifically for Android so that it doesn’t appear to belong in the App Store. It should go without saying that Google opposes helping its rivals. Your application should have a distinct Android appearance and feel (see the Material Design) in order to be included.
- Employ Modern Technology
In order to support apps that work with their new items, Google Play will be more enthusiastic. Try integrating any new Google features you come across into your program. You’ll have a far better chance of getting recognized on Google Play if you follow our advice. An excellent example of this would be Telegram, who were among the first to support the Android Marshmallow fingerprint device.
- Social Media Promotion
Promote the mobile app development on your social media pages (Facebook, Twitter, LinkedIn, etc.) and inform your target market that the fresh, new app is available for download.
- Technical Specifications
You must ensure that your app satisfies all of Google Play’s technical standards before even considering becoming featured there. Hopefully you won’t have to worry too much about that phase because a decent software house should handle it.
Examples of mobile apps featured in Google Play:
Android Wear
Traffic Rider
Tidal
The Room Three
The rest of the advice is the same for both stores. You will have a decent chance of being featured in the App Store or Google Play with a high-caliber app that incorporates all the new features of iOS or Android, satisfies all technical requirements for a given platform, is properly promoted (via social media, content marketing, etc.), and is routinely updated.
Though getting featured might be quite beneficial for your app, keep in mind that it is only a fleeting phenomenon. If consumers truly find it beneficial, downloads will eventually occur.
Summary:
You should strive to boost your chances by employing the aforementioned tips even if there is no certain way to get featured in either of the marketplaces. It will function sometimes and not other times. Remember that a well-marketed, high-quality product will ultimately be discovered (even if you aren’t fortunate enough to be featured), nevertheless.
