Smartphones have taken the world by storm. A study conducted by Statista, reveals that there are more than 2.7 billion global mobile phone users today and about 90% of their mobile time is spent navigating an array of applications – ranging from news sites, e-commerce websites, banking apps, to social media hangouts. And so, mobile apps are riding the wave of staggering growth in the smartphone market.
If you take a quick tour of an app store, you will find the space buzzing with applications. A recent survey stated that 2.7 million apps are there in the Google Play store and 2.2 million in App Store respectively. Despite the app space being crowded, studies show that smartphone users log into only 9 apps per day.
If your business is looking at mobile app development, it is important to make that extra effort to ensure that your application stands out from the crowd. How do you do that? You can do it by creating attractive, easy to navigate, and well-fitted apps that can grab users’ attention easily.
Enterprises are fast discovering that the secret behind successful mobile app development is to provide smooth user experiences. And user experiences cannot be created, set in stone, and forgotten. Your Mobile App Development Service Company should ensure that the UX is constantly updated, resolves any roadblocks that users may face, and delivers exactly what your consumer is looking for.
How do businesses build apps that resonate with their users, keep them engaged, and are relevant for them? Let’s look at some tips that can help enterprises ensure that their mobile applications stay updated and helpful.
How to stay updated with the latest mobile application development
Pick the right technology
The process that you pick to build a mobile application plays a critical role in its success. This requires that you hire mobile app developers who pick the right tech stack. There are three main app building technologies in the market today:
Platform-specific native apps: These technologies are used to build apps for Android and iOS platforms. The languages are supported only by the operating systems of the platforms they work on.
Cross-platform native apps: Apps are coded using SDKs (software development kits). React Native and Flutter are the most sought-after technologies. Businesses can use a single tech stack to build apps for multiple devices.
Hybrid apps: These apps can work on any device. They are budget-friendly and easy to deploy. However, naysayers believe this technology doesn’t deliver seamless user experiences, as it uses basic web technologies.
Choose an intuitive and simple user interface
Users prefer mobile apps that are user-friendly and come with intuitive UIs. Easy registration steps, simple menus, and seamless payment processes are what modern users look for. Simple apps find higher traction with users.
Keep the onboarding experience error-free
Simple, short, and seamless onboarding processes can work wonders. This is the critical first step, as drop-off rates can soar if the onboarding gets complicated. On the other hand, easy-to-complete onboarding increases retention and reduces app abandonment rates.
Update your app regularly
Building and marketing apps are one side of the coin. Updating and maintaining is important. Hence, businesses must regularly fix bugs and constantly improve their apps. Users are quick to abandon apps that crash and freeze all the time. Besides updating, enterprises must also add new yet interesting features to apps.
Focus on third-party integrations
Third-party integrations add value to apps, boost user retention, and improve user experience. Besides, it boosts the credibility of the app. However, businesses must be careful that they don’t go overboard with third-party integrations, as implementing can be a long-drawn and time-taking process. It’s important to focus on integrations that matter to your target user.
Strictly follow all security protocols
Any application that does not take security seriously can pose a threat to the user’s device. There are some standard security protocols that mobile app development service providers must follow to ensure app safety:
Always encrypt data, like the database, or cache.
Use relevant cryptographic key management.
Implement safe communication standards.
Send push notifications regularly, but don’t overuse them
Push notifications are one of the biggest reasons why people install an app. Additionally, they help boost engagement. Businesses must find the optimum frequency for sending push notifications, and also ensure that the notifications are timely and of use to their target audience.
Minimize your users’ search efforts
The best apps make search easy for users. They should be able to find what they are looking for with a few quick clicks. This will boost your conversion and retention rates.
Keep the advertising straightforward
A screen full of advertisements is a sure-shot way of getting users to hit the uninstall button. It’s important to keep the advertising toned down and also to ensure that the ads you post are in line with your product and, therefore, useful to your target audience. For example, a fitness app should focus on advertising health-related products only.
Highlight your top features
The core features of a mobile application should come up front and be easily accessible to a user. This makes the app usage easy, and therefore, boosts engagement and retention in the long run. Preferably keep new features that can be helpful to your target audience.
Conclusion
Businesses may find it a daunting task to ensure that their mobile application stands out in today’s competitive market. However, with the right tech stacks, feature enhancements, and knowing what your target audience wants, you can build mobile apps easily. Let us know what unique ways you follow to increase your app downloads.
