Mobile apps are the need of the hour, and Android, a platform built on Linux, has made significant waves in the smartphone market.
Research studies from Statista say that Google’s Android is the leading operating system with 2.3 billion users as of 2023. If you are considering whether you should invest in Android app development or not, then this guide is for you.
To give you a quick snapshot of why your business needs to invest in Android apps, here are some key reasons-
- Compared to iOS devices, Android devices are affordable, and today, everyone can afford to have an Android device with them.
- The BYOD (Bring your own device) concept is evolving and facilitates superior communication and collaboration among users, and thus, more and more people prefer to carry Android devices to their offices.
- Price is another factor that is shifting people to go with Android devices. Thus, the focus of mobile app development companies is inclined towards investing in Android smartphones.
This blog will cover the key benefits of developing Android apps for your business.
Benefits of Android App Development
Here are some of the benefits of Android App Development-
- Expanded market reach
Research studies suggest that Android is considered the most popular operating system in the market as of the second quarter of 2022. As per Statista, Android accounts for 70.8% of the market share.
Simply put, Android has a larger market share than iOS. So, developing Android apps is your go-to option if you want to reach a global audience.
As an Android app development company, it’s advantageous for you to tap the market of developing countries, as people living in developing countries don’t have an adequate budget to afford iOS.
For Instance – If you want to cater to the US market, then developing Android apps might not be a good option for you as iOS is the dominant player in that region and accounts for 55.98% of the market share.
- Reduced time to market
If you want to launch the app quickly, choosing Android apps is the right fit for your business because the Google Play Store has less strict guidelines and quickly approves the publishing of an app on play store.
With android app development, you can release your app faster than your competitors and enjoy a greater market share.
In addition, Android provides developers with tools that speed up the development process.
For Instance – Android native build system (Gradle) allows compiling code into an APK package.
Furthermore, there is an instant run feature that allows you to change the classes in your code while it’s running. Thus, it means that the developer need not worry about spending countless hours during debugging.
- Open-source platform
Android ecosystem is an open source, meaning developers can interact with the community. While building apps, developers can access various tools through documentation and resources, including software development kits and APIs.
Moreover, manufacturers can use Android apps on their devices as it is free from licensing and royalties. As a dedicated app developer, you have access to Android SDK, which means you can push more functionalities and do upcoming expansions with Android app development.
While iOS is tied to a closed ecosystem and restricts what an app can do.
- Easy customization
Android is the better choice if you want to develop an app that requires extensive customization. Android SDK offers high flexibility and gives you various options to customize the app per business needs.
As Android is a robust OS, it allows developers to add various kinds of simple and complex customizations.
While iOS does not offer customization options to developers as it restricts the files an app can access. But Android is far away from such restrictions.
- High return on investment
The Android SDK is readily available to developers, so they can cover various phases of the development cycle, including designing, development, testing, and deployment.
Because of Android’s large number of users, it offers superior market reach. Thus, it generates more revenue for businesses. As Android has more free apps, businesses can monetize the app through in-app purchases.
In addition, the cost of developing Android apps is significantly cheaper, and a lower development cost means more revenue, leading to increased profits. So, in the case of Android apps, the investment is often low, but the return for businesses is extremely high.
- Wearable app advantage
Wearable technologies are trending on earth, becoming an effective communication tool. Research studies suggest that around 54% of enterprises have incorporated their wearable policy.
By developing Android apps for your business, you can implement wearable technology into such devices.
- Multiple platform presence
With Android app development, enterprises can target multiple platforms and developers can port the app to multiple operating systems. Hence, it is one of the reasons that businesses prefer to pick Android apps because they can target multiple platforms.
- Scalability
Another advantage of Android app development is that these apps are scalable. In addition, these apps can be integrated with various devices such as wearable, AR/VR, IoT devices, etc. Thus, there is huge scope of expansion for businesses as they can create an app that can serve multiple purposes.
- Access to multiple devices
A prominent advantage of developing Android apps for businesses is that these apps can be deployed on various devices. Around 1300 devices currently use Android OS that are spread across 24000 devices ranging from high-end smartphones to sheer devices that cost around as little as $50.
Android apps can run on multiple devices and get maximum exposure. Moreover, Android devices can also run on other platforms, such as Android TV, which can support running various smart TV apps.
Users can even run Android apps on Microsoft Windows without requiring third-party emulators.
Thus, users can get richer experiences as Android apps support device diversity and offer huge market exposure.
- Superior app security
Many people assume that iOS apps are more secure than Android apps. However, this isn’t true. Just because Android apps are open source doesn’t imply, they are less safe.
Android OS offers superior app security. Android has mentioned this in its documentation: Android uses SELinux (Security Enhanced Linux), which prevents control access to application data and system logs.
By default, it prevents unauthorized access by outsiders.
Moreover, developers get access to a variety of security tools. One such feature is app signing, wherein before publishing an app to the Google Play Store, the developer must digitally sign the APK.
Furthermore, developers can update the app installed on the device to prevent malicious attacks.
Thus, Android apps are as secure as iOS apps, but the difference is that it depends on developers on how well you can use the tools.
Wrapping up
Now, you get to know the various benefits of Android app development. So, if you want to boost your business, choosing Android apps for your business is a perfect option.
You need to choose an Android app development company that perfectly fits your business requirements.
