The ‘Era of Mobile’ started Sweeping the World from the early 20th century and today in the year 2019 it has become the Best Friend or Virtual Wife for every Mobile User. The average screen time on mobile has gone from 2 hours in 2010 to 5.5 hours in 2019. Furthermore, The average Screen time of a Desktop has gone down from 2 hours daily in 2010 to 32 Minutes in 2019, so clearly, the future of screens is mobile’s. So from the trend, one thing is very clear Websites are bygones and Mobile apps are Real Deal. So your marketing strategy should be built around Mobile Apps and how successfully one can Provide utilize mobile apps to maximum output.
Now to fully utilize the Mobility or digital Trends, Marketers need to get Mobile apps developed, and for that, they need to hire Mobile app development companies or mobile app developers. One should not just do away with Websites but they should have a lesser role and Major effort should be made on recruiting mobile app development company in Mumbai if you are in Mumbai and getting the right mobile app developed.
Now how do you move forward in getting the Right Mobile app developed? Continue reading “Developing mobile apps for your marketing strategy”.
Developing mobile apps for reaching your Marketing Goal
- Objectives Definition
Whatever we do, Goal Definition is Paramount. You need to clearly mention Target Market and Potential Mobile App users. What value can they derive from your mobile app and how good a facilitation tool is your mobile app? It is most important to discuss these points with your Mobile app Development Company in Navi Mumbai. Is it your intention to attract new customers with this mobile app or is it to relay information to old ones? Will your mobile app would be helping you archive a new customer base or would be sufficing the existing customers of yours? Is your mobile app Informative or Data Gathering? Would you be selling products from your mobile app or would you be parting specific services from mobile app?
You need to address these points and then define these points to mobile app Development Company so that they can give you a commercial quote basis on Timelines, Technology, and platforms.
- Competition Research
You should always be ahead of the competition and you should always know what is your competitor’s strategy, As Building mobile app is on everyone’s list. You should also research existing mobile app on App Store and play store to understand the latest trends on the mobility of your business.
- Nature of Mobile App
Should you go with the hybrid app or should you go with Native apps? Should it be web services enabled or web socket enabled? These are the most common questions whichever marketer addresses and can make or break factors for your Marketing plan. For this, you should rely on the right mobile app development companies in India or the right mobile app developers.
- Platforms and User Interface
Which platforms are specific to you, and which are not is another very important question that needs to be addressed. Should you go for IOS platform or android or for both? We would suggest you to go for both and using material design for User interface of the app. We would also recommend using sketch for app prototyping before getting the app coded.
- Test your app
Testing is the most important part for your mobile app development. We recommend that testing tools like Selenium and JIRA should be used extensive by your mobile app development company in Mumbai. Along with automation testing, manual testing is equally important and should not be missed come what may.
Our recommendation to you is that go for Appslure web solution LLP for mobile app development as we rate it the best mobile app development company in India. You can visit them at www.appslure.com.
