Mobile Commerce
Mobile commerce (M-commerce) is any financial transaction done on a mobile device such as a phone or tablet. It is an evolution of E-commerce that allows consumers to buy and sell goods or services practically anywhere using a smartphone or tablet.
But mobile commerce isn’t just an evolution of e-commerce.
Other sectors and services that have benefited from it include:
- Money Transfers & Banking
- Travel (Air, Land, and Sea)
- Contactless Payments.
- Geo-based services
- Coupons and loyalty cards.
Different Types of Mobile Commerce
In general, M-commerce transactions fall into one of three categories:
Shop on the go
It’s like E-commerce but on your iPhone or Android. Mobile shopping is now feasible via mobile-friendly websites, shopping apps, and even social media.
Bank on the go
Mobile banking is very similar to online banking except for transaction categories that may be restricted. In addition to dedicated apps, some institutions are experimenting with chatbots and messaging apps.
Mobile payments
There are numerous mobile payment methods. As a BigCommerce user, your exposure to mobile commerce is limited to shopping and payments.
Enhancing the user experience through mobile commerce
A successful E-commerce store must have both a great front-end and a great back-end. If you manage an online business, you need to apply the correct methods to stay afloat and perhaps gain market share. But it’s easier said than done. A buy button on a product page used to be enough to generate repeat sales, but that is no longer the case today.
What’s the big deal about being “mobile-friendly”?
It’s all about engaging website visitors!
Your user experience is what captures their attention. If you want to reap the rewards of mobile commerce or improve your mobile commerce strategy, start with the user experience. Mobile commerce optimization is an entirely different game than E-commerce store optimization because you have a small screen to showcase your products in the best possible light and entice customers.
Taking Your E-Commerce to the Next Level
To begin with, mobile and desktop e-commerce are different. Convenience prompted early smartphone and tablet consumers to start their shopping journeys on mobile. Because accessing a desktop page on a little screen was difficult. More mobile sites and apps are now available, making mobile shopping and browsing easier. Mobile commerce is growing as a business in the 20th Century.
Proven Strategies that we Learned
Convenience
Again, the user interface on mobile devices and PCs is vastly different. Instead of complex page navigation, everything should be thumb scrollable. If you hold the phone in one hand, put buttons and other interactive content within your thumb’s reach.
SEO
Now that Google has announced “mobile-first” indexing implementing responsive design best practices is critical. Because most Google users now use smartphones, Google favors mobile-friendly websites. A new era is upon us. Preparation Improve the usability of your website by making it mobile-friendly. There are many tools and tests, and there are several well-established design patterns in user interfaces.
Speed and Usability
While smartphones have become easier to operate, they still lack a physical keyboard and mouse. It’s tedious to scroll backward or use a tiny digital keypad. While developing for mobile devices, always consider user-friendliness—auto-complete forms, highlighted images, and buttons, call to action buttons, and navigation bars should be visible. The search bar should always be visible.
Design ROI
A comprehensive, multi-channel brand connection requires more than just appearances. For example, a website should work flawlessly on mobile devices, as well as on social media. Assist in developing and testing strategic initiatives targeted to your website’s users. The benefits include improved lead generation, user retention, customer loyalty, and user productivity.
Increased conversions
Google Analytics can track higher conversions, sales, and decreased bounce rates. It helps us monitor whether users abandon pages faster on mobile than desktop, which helps us determine where we should focus our mobile efforts. The improved design will benefit these Metrics.
Long-term user loyalty
Businesses can use UX design to show their commitment to quality products and services. The quality of a company’s website sets the tone for all other channels. A terrible mobile experience might cost you more than one consumer.
Creativity
Nobody likes to read text messages on their phones. Less text means more room for creativity. If a product has extra information, put it in clickable collapsible headers. Keep product descriptions and information to a minimum. Keep photographs, reviews, and purchase links front and center.
Track Popular products
Consider your space and your users. The best E-commerce navigation UX lets you find and buy quickly. Many products are in many categories, some more popular and profitable than others.
What do most of your visitors want? Display these categories clearly so users can focus on the products they want. You improve both conversions and website visitors.
Incorporate Key Predictors
Label all buttons and links in your E-commerce mobile design. Because touchscreen taps are so easy to misfire, shoppers require confirmation. Customers complain when control doesn’t show if pushed, which may cause issues with multiple form submissions or processing delays. Make your buttons and links darker to indicate that the site is processing user input.
Security
There are several reasons why visitors abandon their purchases. Top of the list is security. You must prove your reliability. Consistently emphasize “secure checkout” and display genuine customer evaluations throughout the checkout process to demonstrate your business’ legitimacy.
Easy Checkout
A lengthy checkout procedure also contributes to cart abandonment, especially mobile devices. Make it easy for customers to order via mobile devices. The number of submissions is often limited. Using Google and Facebook accounts should be simple. Convenience increases sales.
Even though your checkout procedure is simple, some clients will utilize a PC. Users can save items and retrieve them later on a computer or laptop. You can encourage them to complete the transaction by sending them abandoned cart emails to make them open their cart, perhaps with an additional discount.
Are you ready to expand into M-commerce?
There are numerous ways for businesses to extend their M-commerce channels. Your organization’s strategy, vision, digital readiness, and current level of expertise, funds, competencies, and responsibilities determine where to start and where to go with your M-commerce strategy.
Better overall customer experience.
The rise of E-commerce changed traditional shopping habits. Shopping via a computer rather than going into a store would allow people to access more products, compare prices rapidly, and purchase from the comfort of their homes. Now, buyers may still accomplish all this, but they only need a phone in their pocket, not a desktop computer.
- Portability: Shoppers may not always have a laptop handy. Smartphones make m-commerce considerably more convenient.
- Accessibility: With SMS push alerts, online shops can contact more customers on the go.
- Global Reach: Mobile apps and online businesses can utilize GPS and Wi-Fi to deliver location-specific content.
Conclusion: Let’s Optimize your M-Commerce Today!
Consumers expect our mobile devices to speed up their shopping experience. Consider ways to strengthen your E-commerce site and M-Commerce Application. Visitors will quit a mobile site that takes too long to load. The fact that applications save data locally on the device makes them faster than mobile webpages. First, customers must download, install, and utilize the mobile application. Make sure your app experience is rich and satisfying for the user to realize long-term value.
