Waiting for your sitcoms to stream is so last season. It is the era of On-demand content! And, On-demand content is in demand.
Be it Netflix, Hulu, Disney+Hotstar, or any other OTT platform it has undeniably taken center stage and become a part of our lifestyle. And, you cannot deny it! This means saying that OTT apps are the next favorite thing is a no-brainer. Well, ofc after those hot-smokey pizzas and as fresh as your hot pizza will not be an overstatement. Just like pizzas being delivered in 30 minutes in OTT the content is delivered to your preferred screen in not even 30 seconds, but less.
This means OTT is the next best thing since sliced bread and binge-watching and coming for more are valid enough. But, do you know all this depends on one thing? Yes, there is one aspect that can make or break your OTT app. A single decision can open gates for all the modern-day business rules. Like revenue, user base, market dominance, and popularity for your business. Or shut the gates for all of this. So, basically, it is for you to decide.
Which of these can make or break your OTT platform? We say outsourcing has potential. So, let’s see why we claim this pretty quickly.
First Things First: What is OTT App Development?
OTT development is the most magical process in this innovation-first era. It is a route to all things fancy, fascinating, and futuristic. I mean to say, it is the process that sets you up to dive into a multi-billion dollar market. With that, you get to break records in multiple realms like user base, market dominance, and popularity in the most popular genre.
This means it is all things business and boons. But, for it to roll out all flashy and fascinating you need to do this….
First: Understand the process.
Second: Pick a side.
Decoding OTT App Development: Here, let us give you two explanations to make it easier for you to understand the process. Let’s start with the easier one.
In Layman Context: OTT app development is the process of developing over-the-top platforms like Netflix, Disney+Hotstar, etc. It basically means the technical development of platforms that offer on-demand content for users out there. This also means streaming all types of content from K-Drama to TV shows, Movies, Series, etc.
Coming to the Technical Explanation: It is an amalgamation of integrating backend and frontend technologies to develop a digital streaming platform. This includes developing user interfaces, themes, and features and designing the app. Moreover, It also includes the integration of technologies like AI, AR VR, and streaming protocols.
However, this is not enough for you to scale your OTT app in the market. Since this is a technical aspect, the company you choose for your project will handle it. Or the developers you outsource for your project.
So, it will not be an overstatement to say that they are the next top aspects that can either make or break your OTT platform. Yes, second because the first is, of course, the features and the entire crux of your app.
But, wait! Wouldn’t the features and the entire crux depend on the developers you choose?
Why Should You Get an OTT App Developed?
Experts say that why is the compass that guides our decisions- without it, we are just wandering aimlessly. And, wandering when it comes to investing time and money and pulling in the opportunity to drive in business is a big no.
See, there are already big fish like Netflix, Hulu, Disney+Hotstar, etc. But, their presence doesn’t mean you have no room to rule and bag in revenue. Well, okay enough of the logical discussion. Let me know the accurate hits of this genre that power up the present and futuristic landscape of the OTT platform development.
Pool of Odds in your Favour- To Get an OTT App Developed!
- The OTT app market is growing by leaps and bounds.
- Users are not just glued to the OTT apps but binge-watching on-demand content is a part of the lifestyle now.
- Waiting for your favorite show to be streamed is so last season, and patience is wearing off.
- Watch now, watch for free, watch anywhere and anytime is something that is taking over the globe.
- Content consumption is no more ‘It is What it is’. It has now changed to ‘It is What you Prefer’ because recommendations are making the OTT platform even more popular than ever before.
- Watching for free or pay and watching without ads gives the authority to the users. And, thereby making the OTT platform their territory to rule on.
- Revenue, perks, boons, technological advancements, futuristic offerings, and real-time user adaption is powering the frenzy of OTT platforms.
- Accessing global content right at the tips of their fingers is making the OTT platforms the most favorite activity of the day.
- Features like recommending users content that matches their preferences, adjusting the thumbnails according to the user’s choice, etc. This via AI and machine learning is equipping the viewers from left to right. Needless to say, the power of AI and ML in OTT apps is a star of its discipline and takes personalization to a level that signifies ‘Wish-granted’ level.
Getting on the bandwagon just because it is trending, has higher revenue models, or is transcending the traditional streaming channels is an understatement. Because there are more reasons than one.
Now that you know the ‘Why’ part let us get done with the ‘How’ part. And, what better than cutting the crossroads., right? Because there is a sweet spot between the two.
Dodge Crossroads: Why to Outsource OTT App Development?
See, with the surge in OTT apps, there are of course a plethora of options attached to how to get it developed. And, getting tangled and perplexed as to what seems to be the best and the most profitable way out is natural.
But, worry out! I am here your secret genie to get you onto the best way out and help you escape the decision paralysis. In toto, you are left with two options. You can either outsource or change any other approach for that matter. And, this is where all the confusion is.
So, to help you clear the clutter and get you onto deciding what shall work the best investment-wise, time, and even coordination-wise. I will take charge and help you to make a concrete and profitable decision. But, not in the way you would normally expect. I will not list the benefits of outsourcing. Whereas, what I will do here I will first give you reasons why one is fairly greater than the other.
This shall help you to flag out the drawbacks and mass on the perks. However, more like a comparative analysis between the two, because comparison is how you sift the mediocre from the best. And, I believe in leaving you with the best of the best.
| Outsourcing OTT App Development | In-House OTT App Development |
| Time savvy and no-hassle accessing of services | Lack of direct accessibility. |
| Becomes cost-savvy. You can cut costs on recruiting, training, and infrastructure costs. | Comparatively increased costs. Companies charge for development time to cost ratio. Plus, the developer’s cost. |
| Faster time to market as you get to have dedicated and single project-focused developers. | The company could be dealing with multiple projects at a time. The time frame here could be more. However, you can get a customized app. |
| Cab avoid worrying about the fluctuation in team sizes with outsourcing. | Team sizes might fluctuate considering the availability and deadlines of other projects. |
| No communication gaps as the team is reporting directly to you. | The odds of higher communication gaps appear in this genre as there are managers, team leads, and the entire chain. |
| Results and outcomes will be on time and the chances of deadlines being missed are lesser than ever. | Fluctuations in the team, process pace, etc might result in a delay in the output. |
| The risk here is quite less as you hire professionals and have full and direct control of the project. | Risk is comparatively more here as you lack direct access and control. |
Well, these are a few of the many points of difference that clearly mention that outsourcing would be a better option.
So, let’s quickly run through the benefits of outsourcing. Because now you have a fair idea of both hiring a leading OTT app development company and outsourcing.
Experts Call for Outsourcing OTT App Development- Know Why…
Piercing through the competition calls for standing out, staying ahead, and being fast-paced. So, what this means here is to burst the cloud of confusion and dodge the decision paralysis.
Having said that, you now know how to thrash the decision paralysis. Now is the time to know how outsourcing companies for the OTT platform is beneficial. But, hang on for a while. See, this of course there are two ends to the spectrum here. On one end is the client and on the other is the company. But, it is a win-win for both. And, to your credit, we are to hand out benefits for both parties.
Starting with the Company’s Perspective for a Change:
- Maintaining an in-house team is like managing a fleet altogether. But, when it comes to outsourcing you merely need to hire professionals on a project-based aspect. You can bid adieu to the infrastructure costs, long-term commitments, developer retention, etc.
- Responsibilities can go for a toss when it is not in-house ott development. One can take a backseat when it comes to maintaining teams, fluctuations, missing deadlines, etc.
- Return on investment here becomes comparatively bigger. No in-house cots, zero infrastructure costs, no time-bound project requirement submission, etc.
- From customization to integration of monetization strategies there is nothing that you can fall short on. Plus, the boon here is you need to just share the project requirements with a deadline and you’re good to proceed.
Coming to the Client’s Perspective:
- From cost to communication, there is no glitch or barrier in this case. You directly pay the professional for the project. Plus, for updates, notifications, and regular surveillance there will not be a chain of processes that you’d need to go through.
- On the other hand, in case of technical glitches or attention to detail. You need not wait for the manager to show up and get the matter on board.
- With specialized talent, you also get to speed up the time to market. Rapid results and dedicated talent are what reign supreme here.
Closing Thoughts!
OTT platforms are here to rule and dominate the entertainment industry. Plus, the appetite for content consumption is not just at an all-time high but also shows all signs of growth. The surge in OTT Platforms is bringing all things fancy. Right from less cost and more users, less time and more revenue, and lastly less effort and more returns. So, stop overanalyzing and escape those brain fogs, simply join the bandwagon and let the scaling begin.
