Your company website is not just a digital version of your company profile – it will engage users and give them a complete description of what your company is doing. For yourself, don’t play with toys when designing your website. Poor websites can undermine your ability to create new opportunities – whether it’s leadership, marketing or customer service.
There are times when industry leaders ask the most perplexing question: Do we really need a website?
Right now, every company has a website. Unfortunately, most of these sites are business cards – company profiles with phone numbers. They have an idea of what a company is doing, and if that’s all there is to it, it’s as good as having no company at all.
To ensure you get the best out of your internet presence – here are five things to keep in mind when designing your company website.
- Visitors have less attention span
Attention span of visitors is less than a goldfish. That means you have less than 8 seconds to catch their eye and build a connection. The conversion of your website is a factor in determining whether your visitors will stay long.
Create a simple and clear navigation path to help users navigate around your site easily. The sooner users find the information they are looking for, the higher your chances of translating.
Website design should work better. 86% of your visitors may come back when they search for information about your product or service and show you our About Us page.
Check out examples of how to make your homepage all about your product without worrying about yourself. As a business leader, you may feel that it is important for employees to know about your company. If so, you can make the company page a different navigation key tab. Remember, the purpose of your website is to help people, not to promote your heritage.
- Don’t make your company website look like a robot
Many corporate websites make mistakes – they look like bots made them, and bots. Designing your website can’t seem to come from a factory – boring and cold.
Don’t make your website a one-way experience, your website speaks and your visitors listen. Employees expect better treatment than this. Start a conversation with them. You will gain insight to provide better customer service.
Use live chat features to chat with your visitors as soon as they arrive on your website – make the conversation instantly helpful to someone.
Your website should give the impression that there are good people involved, and the idea of someone’s presence builds trust.
Here are some ways you can damage your company’s website:
- Do not use product stock photos. It looks artificial. Instead, use a photo of a real person; your own employees, testimonials from real customers. Being “real” is what makes customers trust you.
- Be a “little” fan. Laughter is a great way to engage employees. But the key word is “small”, you can’t go too far.
- Customize our contact pages. Make sure that when customers talk to you, they will be able to talk to the person who is actually solving their problem. Show empathy as this makes customer service a personalized experience.
You can even write for us to tell what else is missing in this point.
- The concept of “improvement
Kaizen philosophy originated in Japan. It turned out to be a “new change”. In management terms, it means “continuous improvement”. When you apply Kaizen the way you develop your website, it allows you to constantly improve and change.
It does not involve much change, but focuses on small things. These ongoing reforms will lead to major changes later.
This knowledge enables companies to make better use of their data. Too often, companies try to invent something new and it suddenly fails. Kaizen teaches that once data is available, it should always be used for innovation.
Say you want to increase customer support for your website visitors. Gather customer feedback to measure your current performance in a comparable way, comparing actual performance with the performance you want. Start working on the metric, and over time, the upgrade in one metric will also be reflected in other metrics.
If you want to get a lot of useful feedback, invite users to send you advice via email, Facebook, or visual feedback tools – they are all great for feedback collection. As you become more effective in managing customer feedback, positive change will begin to reflect on other aspects of your customer support.
- Improve response times for customer needs.
- Provide effective solutions to customer problems.
- Get good testimonials from customers
