The enticements between the sports industry and technology are getting strengthened with every transitory year as each involved person such as athletes, broadcasters, clubs, governing bodies, and famous brands is embracing new technologies and trends to go ahead of the market competition, improve their on-field business, analyze operational efficiencies along with the revenue.
We can take the ‘use of smartphones’ as the best example of how technology is helping the sports industry to grow. Entrepreneurs who are willing to enter the sports industry take the help of the best mobile app development company to develop a feature-rich and fast-performing app in order to earn huge benefits.
While developing sports mobile apps, there are several development trends and technologies to choose from. The use of the latest technologies is changing the way enthusiasts experience live sport. 69% of sports fans on average have admitted that evolving technologies had improved their complete viewing experience.
Hence, while making one, you must be aware of which sports app development trends can impact your business! To know about them, let’s scroll through the article-
Top Sports App Development Trends That Will Rule 2023
Considering the above-given information, sports app development is an outstanding choice to make in 2023 as the market guarantees massive growth and a secure future. To make that happen, let’s look at the below-listed tech trends that may dominate the sports industry in the future-
- AR and VR Integration
Augmented Reality (AR) and Virtual Reality (VR) are tremendously transforming the way sports enthusiasts enjoy their favorite sports while going through interactive and immersive experiences. Various top fantasy sports app development companies are integrating AR and VR into sports apps to enhance user engagement via features like interactive games, virtual tours of stadiums, and real-time data visualization. The technology can also enable coaches to observe and train athletes virtually.
For example, NBA has introduced an AR-powered application facilitating sports fans to experience 3D replays of any of their favorite games. Alongside, NFL has also applied VR to enable fans to see a 360-degree view of games from any chair in the stadium.
- AI and ML Integration
In the sports industry, Artificial Intelligence (AI) and Machine Learning (ML) can be used to identify and predict sports performance, observe training, and detect injuries. These technologies are also used to revolutionize the industry by providing real-time insights into the strategy and performances of the players. Many businesses are taking help from the best sports app development company to integrate these advanced technologies into their sports app. And it leads their users to get benefits like personalized content such as post-match analysis and game highlights.
For example, the ESPN application integrates AI to enable fans to view personalized content depending on their preferences and viewing history. Also, NBA applies AI to observe player performance data and facilitate coaches with details of players’ strategies and behavior.
- Adding Wearable Devices
Wearable technology has changed the way athletes get trained in the sports industry, now they get help from sensors as their coaches gather all their information right from their acceleration to sleep to heart rate. Different wearable devices comprising smartwatches, fitness trackers, and GPS-enabled systems are used to track the heart rate, movements, and other biometric data of the players.
For example, the Adidas Runtastic application collects data using wearable technology to deliver personalized recommendations, training plans, and coaching.
- Gamification
Gamification is used to make sports apps fun for users by adding interactive, engaging, and lucrative games or game-like aspects. The technique is mainly used to encourage sports fanatics to participate in more activities that can make them win exciting gifts and offers. Ventures prefer to hire mobile app developers with rich experience and expertise to get cost-efficient and smooth gamification features in sports apps.
Adding gamification in sports marketing also enables organizations to meet audiences’ demand and build online customer communities leading to boosting engagement, and brand image, and unleashing new revenue brooks.
- Social Media Integration
No matter if you are going for a native app or cross-platform app development, it is necessary to have social media integration into the sport’s mobile application. It helps to promote sports activities, and events, and engage audiences with interesting content. Sports organizations make the best use of social media channels with a huge base of followers to announce upcoming leagues, games, events, or any new game. It has become the best way to connect with audiences and make them aware of any information in less time. Sometimes, organizations also sponsor paid advertisements to reach audiences in different segments.
A large sports user base also shares their achievements and rewards on their social media handles to let their friends know about it. It leads to various benefits such as promotion, boosting ticket sales, and celebrating victories.
- Blockchain
The best way to integrate Blockchain technology into sports apps is to program it with tokenized digital assets. Digital assets can be dealt with outside on the public market or within a game. While having fantasy cricket app development services, businesses assure the integration of Blockchain technology to facilitate users with real-time sports betting including security and impartial outcomes. The main reason why Fantasy sports apps are embracing this technology is the added benefits such as a fraud-proof, decentralized, and fully transparent sports betting system.
This technology is also used in the sports industry to create Blockchain-based ticketing systems that offer real-time tracking of ticket transfers, sales, and ownership charges. Other advantages of Blockchain comprise counterfeiting, authenticity, ownership of items, enhanced user engagement, and so on.
- Cloud Computing
Cloud computing is surely transmuting the way sports and games are viewed and played. It is a technology that allows the data to be stored, managed, and processed by the server hosted on the internet. Cloud computing helps in data sharing, storing, and improving the user experience by refining video streams and collecting real-time statistical data. From real-time parameters monitoring of athletes to using data to improve players’ performance, businesses are leveraging cloud computing technology by hiring the best mobile app development company in Delhi.
In Essence,
Similar to any other industry, the sports industry is also evolving by embracing modern-edge technologies and trends. By staying up to date with these above-defined top sports app development trends and integrating them into the solutions, players, teams, audiences, and businesses can all get benefitted. To improve overall user experience, and to make money, businesses must fulfil the current market needs and audiences’ expectations.
If you are also thinking of entering this lucrative industry, then this is the right time to step in. Hurry up and grab the opportunity!
